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Most Victorians drink. Alcohol is a part of most social occasions. The problem is, the more you drink the more likely you are to suffer from an injury, accident or aggression, and the more likely you are to do or say things you may later regret. If you drink heavily and regularly, your chance of getting a disease increases too.VHInnov PA Rapid Prototype 1

Almost half (46%) of all Victorians drink in a way that increases their risk of injury, with this rising to two-thirds (67%) for young people aged 16-29.

It’s no wonder that over ¾ of Australians think alcohol is a serious issue facing our community.

The VicHealth Innovation Challenge

If you want to see a better drinking culture in Victoria, one where people can say no to a drink when they feel like stopping, and where drinking to get drunk isn’t seen as acceptable or normal, you should join us for the VicHealth Innovation Challenge – Alcohol.

VicHealth are looking for bold new ideas for campaigns, programs, services and other initiatives that help change Victorian drinking culture by either:
Design Thinking

1. reducing the amount Victorians drink, particularly those who already drink heavily, or

2. increasing the acceptability of saying no to a drink, or drinking a bit less.

The most promising submissions will receive a share of the Innovation Challenge investment pool of $300,000 to test their ideas over the following 12 months.

Read more about the VicHealth Innovation Challenge – Alcohol and how to apply here.

Join us for the Innovation Challenge Ideas Jam, Wed. 5 NovemberBJ Fogg BMAT

Doing Something Good are working with VicHealth to help those interested in taking on the challenge, and others keen to join them, to develop their big ideas and build their capability to make a real impact.

If you’re interested in submitting an entry for the Innovation Challenge, or you’re keen to learn more and maybe join a team, we invite you to join us for the Innovation Challenge – Alcohol Ideas Jam on Wednesday 5 November.

At the Innovation Challenge – Alcohol: Ideas Jam, you (and your team) will have the opportunity to  participate in a practical, outcomes-driven workshop where you will get to:

> explore key trends and identify opportunities
> discover socially innovative initiatives and approaches already making a difference
> develop an understanding of the needs and motivations of your target audienceRapid Prototyping
> help you develop your pitch and design a prototype
> learn about and apply the principles and practices of design thinking and Lean Startup to develop and test your idea

You’ll learn about the principles of developing innovative ideas with impact, and have the opportunity to apply these processes to the development of your ideas for the Innovation Challenge: Alcohol. You will also be provided with tools, templates and information resources for methodologies including Design Thinking, Lean Startup and Rapid Prototyping.

If you are up for a challenge and want to play a part in improving Victoria’s drinking culture, be sure to register today.

When:group work

Wednesday 5 November 2014
9:30am – 4:00pm (registration open from 9:00am)

Hughes Room
Royal Australasian College of Surgeons
250-290 Spring Street
East Melbourne

This community event is an initiative of VicHealth, facilitated by and designed in partnership with Doing Something Good. We believe that good ideas come from connected minds.

For the latest news on the VicHealth Innovation Challenge – Alcohol, including information on our next event, go to challenge.vichealth.vic.gov.au/challenges/alcohol and subscribe for updates. To join the conversation online, on Twitter follow @VicHealth and @DoingSomeGood; on Facebook like VicHealth and Doing Something Good – the hashtag for the Innovation Challenge is #VHInnov.

Please note – Photography and/or filming may take place at this event for use in VicHealth publications and promotions including online/social channels.

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