Social media and online platforms have transformed the way we connect, learn, work, create, and make change. They provide us with a low-cost and efficient way to raise awareness of important issues, build community locally and globally, connect and collaborate with other organisations and key stakeholders, engage influencers, enable advocates, mobilise networks, and scale the impact of our efforts.
However, many community-based organisations, entrepreneurs, change makers and not-for-profits are failing to realise the full potential of these readily available tools and technologies.
Join us for our this special edition of our Social Media and Strategic Communications workshop to learn how you can better leverage social media and digital platforms to achieve your project or organisation’s objectives toward a better food future.
In this intensive two day workshop we will explore trends in food production, distribution, sales and consumption, and case studies on innovative campaigns and strategies from the food sector. You will get to develop an integrated social media and communications strategy for your project or organisation, and build the knowledge, skills and systems to implement it effectively.
What you can expect
Social Media and Strategic Communications is a two-day workshop packed with practical insights, information, tips and tools to make social media work for you.
In the workshop we will cover how to:
- establish your online presence, find influencers and build networks
- manage your workflow and scale your online efforts to fit your available time and resources
- integrate social media in to all of your communications to maximise reach and impact
- find your target audience and design engaging campaigns and activities that inspire participation
- set measurable objectives that continually build your capability to design and deliver great work
- find and create quality content to raise your profile and help you spread your message
What you will leave with
- An integrated communications strategy to help you stay on track to achieving your key objectives
- A system that enables you to manage multiple online channels and profiles, and curate and publish quality content
- A better understanding of the digital media landscape and how to leverage it
- The confidence to use Facebook, Twitter, YouTube, Instagram and LinkedIn more strategically and effectively
Who should attend
- Communicators and managers from not-for-profit, business and government with an interest in genuine engagement with community, supporters, customers or staff.
- Entrepreneurs, innovators and social pioneers who want to move beyond the basics, build up their enterprise and scale the impact of their work.
- Participants should have at least basic level competency with Facebook and be familiar with blogging, LinkedIn, YouTube, Instagram and Twitter.
Book two or more staff or team members in to the Social Media and Strategic Communications workshop, and take advantage of two days of facilitated strategy development together, with 15% off the cost of registration each.
To help provide an optimal learning experience, workshop size will be kept to 18 participants. Please register early to ensure your place.
Wednesday 22 & Monday 27 October 2014 (both days)
9:30am – 4:30pm
Melbourne City Centre
Level 3/550 Bourke St, Melbourne
Social Media and Strategic Communications has been designed by Doing Something Good and will be delivered by David Hood.
David has been working with not-for-proﬁts and community organisations for over 15 years – including more than three years at Greenpeace Australia where he worked in Communications and Public Engagement and was the Campaign Project Leader on the successful viral campaign against Nestlé for deforestation.
In the last six years David has experienced the growing effectiveness of the web and social media to connect and enable communities to come together, collaborate, and take action on issues ranging from malaria and climate change, to mental health and girls’ education. He has worked with leading organisations including Greenpeace, Hub Melbourne, RMIT, School for Social Entrepreneurs, City of Melbourne, Plan International and TEDxMelbourne, and social innovators and change-makers from all over the world.
The use of social media has been deeply integrated into David’s current projects as founder of Doing Something Good, host of The Collaboratory Melbourne and producer of the Gathering Unconference. His mission is to realise the potential of the strategic use of the social web, emerging models for business and collaborative networked communities to build better futures for all, together.
Big THANKS to our venue & event partner: Food Alliance