Still finding the idea of implementing a social media strategy for your project or organisation a bit daunting? Have an idea for a campaign, enterprise or event and want to learn how you can effectively use social media and other online tools to build awareness, attract funding, engage supporters and build community?

Want to learn how you can get started for minimal cost and with limited time and resources? Would you like a simple and easy to implement strategy that you can scale and adapt as you prepare to launch your campaign or build your business?

In this two day Social Media Essentials Workshop we’ll demystify the use of social media, online engagement and web 2.0. You, your staff or team members will have the opportunity to:

  • discover the most popular and useful online tools, applications and social media platforms to be more effective, grow awareness and scale impact
  • design a system that enables you to curate, share and produce quality content for your blog, website and social media channels simply and efficiently
  • outline a strategy to launch your organisation’s next initiative, grow your community of supporters, connect with key stakeholders or build your market

Join communications strategist and digital media practitioner David Hood, for this practical two day Social Media Essential Workshop packed with knowledge, tips and insights from over five years of experience working with leading organisations including Greenpeace, Hub Melbourne, RMIT, School for Social Entrepreneurs and TEDxMelbourne, and social entrepreneurs and change-makers from all over the world.

You’ll be taken through best practice on setting up your online presence, creating and sharing content and building community and providing pathways to action. 

We’ll cover how to use:

  1. social media platforms including Facebook, Twitter, Google +, YouTube, Flickr, Pinterest and LinkedIn
  2. blogging and web platforms WordPress, Tumblr and Posterous
  3. Eventbrite, Meetup and Storify for events
  4. email and newsletter site Mailchimp
  5. mobile apps so you can create and share content anywhere
We’ll also cover branding, design, useful resources and tools for online collaboration and productivity.
Registration includes:
  • access to a Yammer group for online communications, support & collaborative learning before, during and after the Bootcamp
  • a free template for developing your strategic communications plan
  • a free template to use for scheduling ongoing content production & publishing
  • a free emplate to use as a checklist for event promotion, campaign or product launch
  • an optional 30 minute follow-up communications strategy consultation with David via skype
Lunch, morning tea and afternoon tea provided.
To provide an optimal learning experience workshop size will be kept to 22 participants. Please register early to ensure your place.
Book two or more staff or team members in to the Social Media Bootcamp and take advantage of two days of facilitated strategy develpment together, with a one hour follow up strategy session via skype with David, and 15% off the cost of registration.

 

David Hood has been working with not-for-profits and community organisations for over 15 years – including more than three years at Greenpeace Australia where he worked in Communications and Public Engagement and was the Campaign Project Leader on the successful viral campaign against Nestle for deforestation.

In the last five years David has experienced the growing effectiveness of the web and social media to connect and enable communities to come together, collaborate, and take action on issues ranging from malaria and climate change, to mental health and girls’ education.

The use of social media has been deeply integrated into David’s current projects as founder of Doing Something Good, host of The Collaboratory Melbourne and producer of the Gathering Unconference. His mission is to realise the potential of the strategic use of the social web, emerging models for business and collaborative networked communities to build better futures for all, together.

A recent graduate of the School for Social Entrepreneurs program, David was recently named Melbourne Social Entrepreneur of the Year.