It’s 2013: Time to get social
Social media and online platforms have transformed the way we connect, learn, create and work. They enable us to build community, collaborate, organise, grow networks and make positive change together. They provide us with ways to do this more cheaply, more efficiently and at a greater scale than ever before.
As social media and other digital technologies become more integrated into our personal and professional lives, the ability to confidently participate in and understand their use is becoming essential.
So what’s stopping you?
Join us for our next ‘Using Social Media to Achieve Strategic Outcomes’ workshop, and learn how you can better leverage social media to achieve your project or organisation’s objectives.
In this intensive two day workshop you will get to develop an integrated social media strategy, and build the knowledge, skills and systems to implement it effectively.
What you can expect
Using Social Media to Acheive Strategic Outcomes is a two-day workshop packed with practical insights, information, tips and tools to make social media work for you.
In the workshop we will cover how to:
- establish your online presence, find influencers and build networks
- manage your workflow and scale your online efforts to fit your available time and resources
- integrate social media in to all of your communications to maximise reach and impact
- find your target audience and design engaging campaigns and activities that inspire participation
- set measurable objectives that continually build your capability to design and deliver great work
- find and create quality content to raise your profile and help you spread your message
What you will leave with
- An integrated communications strategy to help you stay on track to achieving your key objectives
- A system that enables you to manage multiple online channels and profiles, and curate and publish quality content
- A better understanding of the digital media landscape and how to leverage it
- The confidence to use facebook, twitter, YouTube and LinkedIn more strategically and effectively
Who should attend
Communicators and managers from not-for-profit, business, and government with an interest in genuine engagement with community, supporters, customers or staff.
Entrepreneurs, innovators and social pioneers who want to move beyond the basics, build up their enterprise and scale the impact of their work.
Participants should have at least basic level competency with blogging and Facebook and be familiar with LinkedIn, YouTube and Twitter.
Lunch, morning tea and afternoon tea are included.
Book two or more staff or team members in to Using Social Media to Achieve Strategic Outcomes, and take advantage of two days of facilitated strategy development together, with 15% off the cost of registration each.
To help provide an optimal learning experience, workshop size will be kept to 18 participants. Please register early to ensure your place.
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This Using Social Media to Achieve Strategic Outcomes workshop will be delivered by David Hood (Doing Something Good).
David has been working with not-for-profits and community organisations for over 15 years – including more than three years at Greenpeace Australia where he worked in Communications and Public Engagement and was the Campaign Project Leader on the successful viral campaign against Nestlé for deforestation.
In the last five years David has experienced the growing effectiveness of the web and social media to connect and enable communities to come together, collaborate, and take action on issues ranging from malaria and climate change, to mental health and girls’ education. He has worked with leading organisations including Greenpeace, Hub Melbourne, RMIT, School for Social Entrepreneurs, City of Melbourne, Plan International and TEDxMelbourne, and social innovators and change-makers from all over the world.
The use of social media has been deeply integrated into David’s current projects as founder of Doing Something Good, host of The Collaboratory Melbourne and producer of the Gathering Unconference. His mission is to realise the potential of the strategic use of the social web, emerging models for business and collaborative networked communities to build better futures for all, together.
A graduate of the School for Social Entrepreneurs program in 2011, David was named Victorian Social Entrepreneur of the Year.